{"id":2458,"date":"2025-01-17T10:07:16","date_gmt":"2025-01-17T09:07:16","guid":{"rendered":"https:\/\/www.msh.consulting\/?p=2458"},"modified":"2025-01-17T10:07:16","modified_gmt":"2025-01-17T09:07:16","slug":"konsumenten-im-wandel","status":"publish","type":"post","link":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/","title":{"rendered":"Konsumenten im Wandel"},"content":{"rendered":"

[spb_column width=“1\/3″ el_position=“first“] [spb_single_image image=“2464″ image_size=“medium“ frame=“noframe“ intro_animation=“none“ full_width=“yes“ lightbox=“no“ link_target=“_self“ width=“1\/1″ el_position=“first last“] [\/spb_column] [spb_column width=“2\/3″ el_position=“last“] [spb_text_block pb_margin_bottom=“no“ pb_border_bottom=“no“ width=“1\/1″ el_position=“first last“]\n

Konsumenten im Wandel \u2013 Wie M\u00f6belh\u00e4ndler jetzt strategisch reagieren sollten<\/h1>\n
Die Konsumenten haben sich radikal und schneller denn je ver\u00e4ndert. Marc Schumacher, Trendforscher und Futurist, beschreibt diesen Wandel als \u201eEnthabitualisierung\u201c: Konsumenten verabschieden sich von gewohnten Verhaltensmustern und stellen Unternehmen vor immense Herausforderungen. Gleichzeitig spricht Schumacher von einem \u201eZukunftskater\u201c \u2013 die \u00dcberforderung durch unerf\u00fcllte Versprechen und gesellschaftliche Umbr\u00fcche. Doch wie k\u00f6nnen M\u00f6belh\u00e4ndler auf diese neue Realit\u00e4t reagieren und sich strategisch richtig aufstellen?<\/em><\/p>\n
von Prof. Dr. Norbert Hans<\/strong><\/em><\/p>\n

Nur nicht verzweifeln!<\/h2>\n
In den letzten Jahren haben wir zahlreiche gesellschaftliche und wirtschaftliche Umbr\u00fcche erlebt, von der Pandemie \u00fcber den Klimawandel bis hin zu Inflation und Digitalisierung. Diese \u201ePermakrisen\u201c, wie Schumacher sie nennt, haben dazu gef\u00fchrt, dass Konsumenten nicht nur ihre Verhaltensweisen, sondern auch ihre Erwartungen an Unternehmen radikal ver\u00e4ndert haben. Es reicht l\u00e4ngst nicht mehr, ein Produkt anzubieten \u2013 der Konsument erwartet ein Erlebnis, eine klare Wertekommunikation und das Gef\u00fchl, ernst genommen zu werden.<\/p>\nWeiterlesen<\/span><\/a>\n[\/spb_text_block] [\/spb_column]<\/p>\n","protected":false},"excerpt":{"rendered":"
[spb_column width=“1\/3″ el_position=“first“] [spb_single_image image=“2464″ image_size=“medium“ frame=“noframe“ intro_animation=“none“ full_width=“yes“ lightbox=“no“ link_target=“_self“ width=“1\/1″ el_position=“first last“] [\/spb_column] [spb_column width=“2\/3″ el_position=“last“] [spb_text_block pb_margin_bottom=“no“ pb_border_bottom=“no“ width=“1\/1″ el_position=“first last“] Konsumenten im Wandel \u2013 Wie M\u00f6belh\u00e4ndler jetzt strategisch reagieren sollten Die Konsumenten haben sich radikal und schneller denn je ver\u00e4ndert. Marc Schumacher, Trendforscher und Futurist, beschreibt diesen Wandel als \u201eEnthabitualisierung\u201c: Konsumenten verabschieden sich von gewohnten Verhaltensmustern […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,36,10,14,29,28,22],"tags":[],"class_list":["post-2458","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-handel","category-kuechenverkaeufer","category-news","category-strategie","category-unternehmen","category-vertrieb"],"yoast_head":"\nKonsumenten im Wandel - MSH Consulting GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/\"},\"author\":{\"name\":\"administrator\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#\\\/schema\\\/person\\\/30e1ca4f7653f3bc9b563feae2e1703a\"},\"headline\":\"Konsumenten im Wandel\",\"datePublished\":\"2025-01-17T09:07:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/\"},\"wordCount\":250,\"publisher\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#organization\"},\"articleSection\":{\"1\":\"Handel\",\"2\":\"K\u00fcchenverk\u00e4ufer\",\"3\":\"News\",\"4\":\"Strategie\",\"5\":\"Unternehmen\",\"6\":\"Vertrieb\"},\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/\",\"url\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/\",\"name\":\"Konsumenten im Wandel - MSH Consulting GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#website\"},\"datePublished\":\"2025-01-17T09:07:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/2025\\\/01\\\/17\\\/konsumenten-im-wandel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.msh.consulting\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Konsumenten im Wandel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#website\",\"url\":\"https:\\\/\\\/www.msh.consulting\\\/\",\"name\":\"MSH Consulting GmbH\",\"description\":\"Professionals at work!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.msh.consulting\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#organization\",\"name\":\"MSH Consulting GmbH\",\"url\":\"https:\\\/\\\/www.msh.consulting\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.msh.consulting\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/msh_logo_web-3.png\",\"contentUrl\":\"https:\\\/\\\/www.msh.consulting\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/msh_logo_web-3.png\",\"width\":200,\"height\":42,\"caption\":\"MSH Consulting GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.msh.consulting\\\/#\\\/schema\\\/person\\\/30e1ca4f7653f3bc9b563feae2e1703a\",\"name\":\"administrator\",\"url\":\"https:\\\/\\\/www.msh.consulting\\\/index.php\\\/author\\\/administrator\\\/\"}]}<\/script>\n","yoast_head_json":{"title":"Konsumenten im Wandel - MSH Consulting GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/","twitter_misc":{"Verfasst von":"administrator","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/#article","isPartOf":{"@id":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/"},"author":{"name":"administrator","@id":"https:\/\/www.msh.consulting\/#\/schema\/person\/30e1ca4f7653f3bc9b563feae2e1703a"},"headline":"Konsumenten im Wandel","datePublished":"2025-01-17T09:07:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/"},"wordCount":250,"publisher":{"@id":"https:\/\/www.msh.consulting\/#organization"},"articleSection":{"1":"Handel","2":"K\u00fcchenverk\u00e4ufer","3":"News","4":"Strategie","5":"Unternehmen","6":"Vertrieb"},"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/","url":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/","name":"Konsumenten im Wandel - MSH Consulting GmbH","isPartOf":{"@id":"https:\/\/www.msh.consulting\/#website"},"datePublished":"2025-01-17T09:07:16+00:00","breadcrumb":{"@id":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.msh.consulting\/index.php\/2025\/01\/17\/konsumenten-im-wandel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.msh.consulting\/"},{"@type":"ListItem","position":2,"name":"Konsumenten im Wandel"}]},{"@type":"WebSite","@id":"https:\/\/www.msh.consulting\/#website","url":"https:\/\/www.msh.consulting\/","name":"MSH Consulting GmbH","description":"Professionals at work!","publisher":{"@id":"https:\/\/www.msh.consulting\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.msh.consulting\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.msh.consulting\/#organization","name":"MSH Consulting GmbH","url":"https:\/\/www.msh.consulting\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.msh.consulting\/#\/schema\/logo\/image\/","url":"https:\/\/www.msh.consulting\/wp-content\/uploads\/2020\/04\/msh_logo_web-3.png","contentUrl":"https:\/\/www.msh.consulting\/wp-content\/uploads\/2020\/04\/msh_logo_web-3.png","width":200,"height":42,"caption":"MSH Consulting GmbH"},"image":{"@id":"https:\/\/www.msh.consulting\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.msh.consulting\/#\/schema\/person\/30e1ca4f7653f3bc9b563feae2e1703a","name":"administrator","url":"https:\/\/www.msh.consulting\/index.php\/author\/administrator\/"}]}},"_links":{"self":[{"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":3,"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"predecessor-version":[{"id":2466,"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/posts\/2458\/revisions\/2466"}],"wp:attachment":[{"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msh.consulting\/index.php\/wp-json\/wp\/v2\/tags?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}