﻿{"id":1423,"date":"2020-08-28T13:28:10","date_gmt":"2020-08-28T11:28:10","guid":{"rendered":"https:\/\/www.msh.consulting\/?page_id=1423"},"modified":"2020-09-07T15:25:55","modified_gmt":"2020-09-07T13:25:55","slug":"agiles-management-agile-kommunikation-das-emanardi-prinzip","status":"publish","type":"page","link":"https:\/\/www.msh.consulting\/index.php\/agiles-management-agile-kommunikation-das-emanardi-prinzip\/","title":{"rendered":"Agiles Management &#8211; Agile Kommunikation &#8211; Das Emanardi-Prinzip"},"content":{"rendered":"[spb_row row_bg_type=&#8220;image&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<h1>Das Emanardi-Prinzip<\/h1>\n[\/spb_text_block] [\/spb_row] [spb_single_image image=&#8220;1426&#8243; image_size=&#8220;full&#8220; frame=&#8220;noframe&#8220; intro_animation=&#8220;fade-in&#8220; full_width=&#8220;yes&#8220; lightbox=&#8220;yes&#8220; link_target=&#8220;_self&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_row row_bg_type=&#8220;image&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<p>Die Customer Journey spielt eine entscheidende Rolle als agiles Instrument in allen Entwicklungsmethoden des agilen Managements. Schlechte Kundenerfahrungen sind immer auf fehlendes Verst\u00e4ndnis der Customer Journey zur\u00fcckzuf\u00fchren.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<h1 class=\"fr-view\" style=\"text-align: center;\">Kommunikationskompetenz<\/h1>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<p>89 Prozent der Kunden verlieren im Rahmen der Customer Journey durch unzureichende oder fehlende Kommunikation ihre Loyalit\u00e4t. Sie wechseln das Unternehmen, sobald sie die M\u00f6glichkeit dazu haben.<\/p>\n<p>Erlebnisse wie<\/p>\n<ul>\n<li>von einem zum anderen geschickt werden,<\/li>\n<li>unbefriedigende Antworten auf Emails,<\/li>\n<li>Zeit in der Warteschleife,<\/li>\n<li>Unm\u00f6glichkeit, einen Mitarbeiter zu erreichen,<\/li>\n<li>Unwissenheit von Mitarbeitern,<\/li>\n<li>Unfreundlichkeit,<\/li>\n<li>keine Anteilnahme,<\/li>\n<li>Desinteresse<\/li>\n<\/ul>\n<p>frustrieren Kunden und verhindern zuverl\u00e4ssig, dass jemand ein Unternehmen weiterempfiehlt.<\/p>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [\/spb_row] [spb_row wrap_type=&#8220;full-width&#8220; row_bg_type=&#8220;image&#8220; row_bg_color=&#8220;#e3e3e3&#8243; color_row_height=&#8220;content-height&#8220; bg_type=&#8220;cover&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; row_padding_vertical=&#8220;0&#8243; row_padding_horizontal=&#8220;0&#8243; row_margin_vertical=&#8220;0&#8243; remove_element_spacing=&#8220;no&#8220; inner_column_height=&#8220;col-natural&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<p class=\"impact-text-large\" style=\"text-align: center;\"><strong>Zu den <\/strong>wichtigsten<strong> agilen Prinzipien <\/strong><\/p>\n<p class=\"impact-text-large\" style=\"text-align: center;\"><strong>geh\u00f6rt die <\/strong>Kundenzentrierung.<\/p>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [\/spb_row] [spb_row row_bg_type=&#8220;image&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/2&#8243; el_position=&#8220;first&#8220;]\n<div class=\"sf-icon-box sf-icon-box-standard sf-animation sf-icon-accent\" data-animation=\"none\" data-delay=\"200\"><div class=\"sf-icon-cont cont-small sf-icon-float-none sf-icon-accent\"><i class=\"fas fa-exclamation sf-icon sf-icon-small\"><\/i><\/div><div class=\"sf-icon-box-content-wrap clearfix\"><h3><\/h3><div class=\"sf-icon-box-hr sf-icon-accent\"><\/div><div class=\"sf-icon-box-content\"><\/p>\n<h2 style=\"text-align: center;\">Agiles Management erfordert Kommunikationskompetenz<\/h2>\n<p style=\"text-align: center;\">Jede Kommunikation muss so strukturiert sein, dass sie m\u00f6glichst viele agile Werte beinhaltet, wie zum Beispiel Offenheit und Mut.<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/2&#8243; el_position=&#8220;last&#8220;]\n<div class=\"sf-icon-box sf-icon-box-standard sf-animation sf-icon-accent\" data-animation=\"none\" data-delay=\"200\"><div class=\"sf-icon-cont cont-small sf-icon-float-none sf-icon-accent\"><i class=\"fas fa-exclamation sf-icon sf-icon-small\"><\/i><\/div><div class=\"sf-icon-box-content-wrap clearfix\"><h3><\/h3><div class=\"sf-icon-box-hr sf-icon-accent\"><\/div><div class=\"sf-icon-box-content\"><\/p>\n<h2 style=\"text-align: center;\">Andere Zeiten, anspruchsvolle Kunden, extrem hohe Anforderungen an die Kommunikation<\/h2>\n<p style=\"text-align: center;\">Nichts hat den Menschen und sein Verhalten in den vergangenen zehn Jahren so sehr ver\u00e4ndert wie das Internet. Das Kundenverhalten und die Kommunikation haben sich dramatisch gewandelt. Wenn Sie sich auf diese Ver\u00e4nderung einlassen und professioneller Partner Ihrer Kunden sind, sind Sie erfolgreich.<\/div><\/div><\/div>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [\/spb_row] [spb_row wrap_type=&#8220;content-width&#8220; row_bg_type=&#8220;image&#8220; row_bg_color=&#8220;#dedede&#8220; color_row_height=&#8220;content-height&#8220; bg_type=&#8220;cover&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; row_padding_vertical=&#8220;0&#8243; row_padding_horizontal=&#8220;0&#8243; row_margin_vertical=&#8220;0&#8243; remove_element_spacing=&#8220;no&#8220; inner_column_height=&#8220;col-natural&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<p class=\"impact-text-large\" style=\"text-align: center;\"><strong>Die agilen Werte sollten <\/strong>in allen Bereichen<strong>, insbesondere aber in der t\u00e4glichen Kommunikation mit Kunden und Mitarbeitern <\/strong>gelebt werden<strong>.<\/strong><\/p>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [\/spb_row] [spb_row row_bg_type=&#8220;image&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<h2 style=\"text-align: center;\">Wie gelingt eine professionelle Einstellung zum modernen Internet-Kunden?<\/h2>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;2\/3&#8243; el_position=&#8220;first&#8220;]\n<p><strong>Wie kommunizieren Sie erfolgreich mit dem Kunden 4.0?<\/strong><\/p>\n<p>Egal wo sich der Internetnutzer gerade aufh\u00e4lt, alle Informationen stehen ihm jederzeit zur Verf\u00fcgung. Er kann sich das Wissen \u00fcber alle M\u00f6glichkeiten und \u00fcber den gesamten Markt aneignen. Hinzu kommt, dass Unternehmen durch Newsletter und st\u00e4ndigen Emailkontakt Kunden beinflussen.<\/p>\n[\/spb_text_block] [spb_single_image image=&#8220;1451&#8243; image_size=&#8220;medium&#8220; frame=&#8220;noframe&#8220; intro_animation=&#8220;none&#8220; full_width=&#8220;no&#8220; lightbox=&#8220;no&#8220; link_target=&#8220;_self&#8220; width=&#8220;1\/3&#8243; el_position=&#8220;last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [\/spb_row] [spb_row wrap_type=&#8220;content-width&#8220; row_bg_type=&#8220;image&#8220; row_bg_color=&#8220;#e0e0e0&#8243; color_row_height=&#8220;content-height&#8220; bg_type=&#8220;cover&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; row_padding_vertical=&#8220;0&#8243; row_padding_horizontal=&#8220;0&#8243; row_margin_vertical=&#8220;0&#8243; remove_element_spacing=&#8220;no&#8220; inner_column_height=&#8220;col-natural&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<h1 style=\"text-align: center;\">Das Emanardi-Prinzip<\/h1>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<h2 style=\"text-align: center;\">Die hohen Anforderungen an die Kommunikation beinhalten folgende Prinzipien<\/h2>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_icon_box box_type=&#8220;boxed-one&#8220; character=&#8220;1&#8243; color=&#8220;accent&#8220; target=&#8220;_self&#8220; animation=&#8220;none&#8220; animation_delay=&#8220;0&#8243; width=&#8220;1\/4&#8243; el_position=&#8220;first&#8220;]\n<h3 style=\"text-align: center;\"><span style=\"color: #ffcc00;\"><strong>EM<\/strong><\/span>otionalisieren<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Emotionale Selbststeuerung<\/p>\n<p style=\"text-align: center;\">Emotionale Professionalit\u00e4t<\/p>\n[\/spb_icon_box] [spb_icon_box box_type=&#8220;boxed-one&#8220; character=&#8220;2&#8243; color=&#8220;accent&#8220; target=&#8220;_self&#8220; animation=&#8220;none&#8220; animation_delay=&#8220;0&#8243; width=&#8220;1\/4&#8243;]\n<h3 style=\"text-align: center;\"><span style=\"color: #ff8fc3;\"><strong>AN<\/strong><\/span>alysieren<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Empathisches Zuh\u00f6ren<\/p>\n<p style=\"text-align: center;\">Professionelles Fragen<\/p>\n[\/spb_icon_box] [spb_icon_box box_type=&#8220;boxed-one&#8220; character=&#8220;3&#8243; color=&#8220;accent&#8220; target=&#8220;_self&#8220; animation=&#8220;none&#8220; animation_delay=&#8220;0&#8243; width=&#8220;1\/4&#8243;]\n<h3 style=\"text-align: center;\"><span style=\"color: #b151c9;\"><strong>AR<\/strong><\/span>gumentieren<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Motivierende Argumentation<\/p>\n<p style=\"text-align: center;\">Storytelling<\/p>\n[\/spb_icon_box] [spb_icon_box box_type=&#8220;boxed-one&#8220; character=&#8220;4&#8243; color=&#8220;accent&#8220; target=&#8220;_self&#8220; animation=&#8220;none&#8220; animation_delay=&#8220;0&#8243; width=&#8220;1\/4&#8243; el_position=&#8220;last&#8220;]\n<h3 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>DI<\/strong><\/span>fferenzieren<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Markenvorteile<\/p>\n<p style=\"text-align: center;\">Abgrenzung<\/p>\n[\/spb_icon_box] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [\/spb_row] [blank_spacer height=&#8220;50px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_single_image image=&#8220;1472&#8243; image_size=&#8220;full&#8220; frame=&#8220;noframe&#8220; intro_animation=&#8220;none&#8220; full_width=&#8220;no&#8220; lightbox=&#8220;yes&#8220; link_target=&#8220;_self&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n<h1 style=\"text-align: center;\">Das Emanardi-Prinzip ist der L\u00f6sungsansatz<\/h1>\n<h1 style=\"text-align: center;\">f\u00fcr eine agile Kommunikationsstrategie in allen Bereichen!<\/h1>\n<p>&nbsp;<\/p>\n<p>Agile Unternehmen nutzen jede Gelegenheit, um Mitarbeiter und Kunden von ihren Werten und ihrer Kompetenz zu \u00fcberzeugen, um eine nachhaltige Loyalit\u00e4t zu erreichen! Es f\u00fchrt nicht nur zu einer Kundenzufriedenheit und -begeisterung in den einzelnen Kommunikationsprozessen (Anrufe, Schriftverkehr), sondern steigert auch den strategischen Wert des Unternehmens.<\/p>\n[\/spb_text_block] [blank_spacer height=&#8220;30px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;3\/4&#8243; el_position=&#8220;first&#8220;]\n<h2 style=\"text-align: center;\">Wissen ist die Ressource der Zukunft,<\/h2>\n<h2 style=\"text-align: center;\">digitales Lernen die erfolgreiche Methode.<\/h2>\n<p>&nbsp;<\/p>\n<p>Nur wer kontinuierlich in die Kompetenz seiner Mitarbeiter investiert, kann sich auf einem dynamischen Markt behaupten. Ma\u00dfgeschneiderte Konzepte machen E-Learning zum Bestandteil einer erfolgreichen Unternehmensstrategie.<\/p>\n[\/spb_text_block] [spb_single_image image=&#8220;1501&#8243; image_size=&#8220;full&#8220; frame=&#8220;noframe&#8220; intro_animation=&#8220;none&#8220; full_width=&#8220;no&#8220; lightbox=&#8220;no&#8220; link_target=&#8220;_self&#8220; width=&#8220;1\/4&#8243; el_position=&#8220;last&#8220;] [blank_spacer height=&#8220;50px&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;]\n","protected":false},"excerpt":{"rendered":"<p>[spb_row row_bg_type=&#8220;image&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] Das Emanardi-Prinzip [\/spb_text_block] [\/spb_row] [spb_single_image image=&#8220;1426&#8243; image_size=&#8220;full&#8220; frame=&#8220;noframe&#8220; intro_animation=&#8220;fade-in&#8220; full_width=&#8220;yes&#8220; lightbox=&#8220;yes&#8220; link_target=&#8220;_self&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_row row_bg_type=&#8220;image&#8220; parallax_image_height=&#8220;content-height&#8220; parallax_image_movement=&#8220;fixed&#8220; parallax_image_speed=&#8220;0.5&#8243; parallax_video_height=&#8220;window-height&#8220; parallax_video_overlay=&#8220;none&#8220; row_overlay_opacity=&#8220;0&#8243; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] [spb_text_block pb_margin_bottom=&#8220;no&#8220; pb_border_bottom=&#8220;no&#8220; width=&#8220;1\/1&#8243; el_position=&#8220;first last&#8220;] Die Customer Journey spielt eine entscheidende Rolle als agiles Instrument in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1423","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agiles Management - Agile Kommunikation - Das Emanardi-Prinzip - MSH Consulting GmbH<\/title>\n<meta name=\"description\" content=\"Alles zum Thema &quot;Agiles Management&quot;, Implementierung und Umsetzung. 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